Aim2009.com
Print and online campaign
Determined not to let the global financial crisis stunt creativity and initiative we created this campaign to inspire everyone to aim higher.
As the year 2009 dawned so did a growing fear of a financial crisis. Most media projected complete meltdown of the financial system and a worldwide recession that would hit everyone hard. A recession was a reality and with the media storm most industries were putting the brakes on any spending and were acting conservatively in every aspect, thus accellerating the growing recession.
The opportunity in adversity
At SORT we believe that a recession can be regarded as an opportunity to reasses values, spending and marketing. When your entire industry is weakened, the right strategies can help reposition your company and gain relative marketshares. Yes, the overall market may decline but you may be able to grab market share and resurface strengthened on the other side of the recession.
Wishing to inspire companies to Aim for opportunity, to Adapt proactively and to Act wisely, decidedly and quickly to the finansial crisis and trying to counter some of the negativity that was fueling the recession SORT created the campaign AIM 2009. The campaign was published as full page adverts and a campaign website.
