CPH Vision
Fashion Week campaign and show
The CPH Vision became a coherent whole when we created the Vision City outdoor campaign and fashion show
Copenhagen Fashion Week has become an international fashion force rivaling Milan, Paris and London, if not for size then for quality and variety. One of the driving forces behind this development is the CPH Vision fashion fa
Vision City
For 2008 we created a total concept for the fashion fair called Vision City. A campaign of dynamic black and white photography with striking orange graphics was litterally wrapped around all the buildings housing the fair with banners hundreds of meters long. The campaign was repeated on posters throughout the city and used on everything from invitations to the orange carpet in throughout the fair creating a complete brand experince.
Vision Show
An integral part of the CPH Vision experience is the Vision Show - a trend show featuring selected exhibitors from the fashion fair. SORT produced every aspect of the show including concept design, stage design, model casting, choreography, music and the actual execution of the show and made it an extension of the CPH Vision brand experience.
