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Marlboro Classics

Advertorial for Arena Magazine

Moving the brand to a young contemporary visual position we executed the imagery with innovation and youth

Arena Magazine asked SORT to create an advertorial for Marlboro Classics. The well established classic brand wished to be featured in Arena as a contemporary brand taking a step away from their traditional imagery and art direction. SORT developed the concept of the ad and produced and art directed the 4 pages featured in Arena in March 2009.

 

Marlboro Classics advertorial