Pieces
Winter 2009 image campaign
Extrovert and positive imagery emphasize the new strong brand strategy we developed for Pieces, generating a significant increase in turnover
As part of a new brand strategy for Pieces Accessories we created a strong new direction for their visual campaigns. The new sharper brand image is extrovert and energetic and adds quality and character that extends the reach of the brand to include a more discerning and demanding market.
Increase in turnover
The goal was to extend to wider consumer segments and expand the market share in order to increase the turnover and strengthen the identity. The first execution of the new platform with the summer 2009 campaign increased the sale by 200%.
We wanted a new brand strategy with a stronger image, reaching the more fashion and quality-conscious consumer. Which is why we chose SORT as our advertising agency. They have exactly the profile we are looking for in a full service agency. They have a wealth of competencies that complements our in-house marketing department and they are fully committed to helping us succeed. They have gently moved our brand onwards and improved our profile in the market. The result is visible on the bottom line.
Theresa Damborg Blicher, Pieces Marketing
