Pieces
Website
Website design and production
SORT designed and implemented pieces.com as an integral part of the marketing strategy we developed with Pieces.
Campaign Focus
Conventional fashion websites relegate the campaign to a section of the website. We fulfilled our ambition that the website IS the campaign. From the fullscreen video on the homepage to the campaign imagery throughout the site, the website embodies the latest campaign at all times.
Products, products, products
While the campaign serves to set the mood and showcase a selected few products the bulk of the products are easily browsed in the prominent products section, with images and descriptions of every product. After all Pieces Accessories is a business in the business of selling products.
Transparant Technology
On the technical side the website is based on a rock solid easy-to-use content management system (CMS) customised by SORT to fit the requirements and to integrate with existing online services provided by Pieces Accessories´ parent company Bestseller such as the Store Locator and the Gift Card services.
With clever integration of Flash and HTML we succeeded in combining a highly interactive full-screen video and Flash experience with optimal Search Engine Optimisation (SEO) in one successful website.
Most important though, is that all the technical achievements of the website remain completely transparent to the user. SORT strongly believes that the technology used is irrellevant to the user; they just want an engaging, informative and enjoyable website experience. And that is what the Pieces Accessories website delivers.
