Solongasitisblack
Online fashion and lifestyle magazine
SORT created a new standard for online magazine accessibility with the innovative combination of usability and visual presentation
So Long as It is Black is an online fashion and lifestyle magazine, about anything so long as it is black. SORT developed the concept and named the website after the famous quote by Henry Ford "Any customer can have a car painted any colour that he wants so long as it is black."
Focus on design and usability
We designed and implemented the website focusing on the combination of usability and visual presentation being able to view images and features online creating a new standard for online magazine accessibility. SLAIIB has rapidly become known for its mix of high-end fashion content, quirky reports and underground edgyness. The SLAIIB user is fashion and style conscious. They visit the site looking for inspiration - most often for products and services. They are tech-savvy and heavy online-shoppers.
